Here's a simple checklist to follow. I'm not saying that following these rules will make your company the next Google, but it will help.
Firstly, take the topic of benefits, not features. Your customers don't care about you. They want to know "What's in it for me?"
Secondly, write your benefit like you talk it. Use regular words. Read aloud what you've written. How does it sound?
Thirdly, lose the weak words. Don't describe how your company may, might or should help customers but talk about how your company will.
Fourthly, Use a nice rhythm. Some sentences are long and some are short. Mix them up and keep things interesting.
Fifthly,re-read what you've done before publishing. Edit it necesarily. It's so easy to make mistakes which you don't notice the first time through.
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